Fire – Flavoured GIN

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Agency: Unifikat Studio
Illustrator: Maciek Polak
Location: Poland
Project Type: Produced
Client: Shamo Restaurant
Product Launch Location: Poland
Packaging Contents: GIN
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

We had a pleasure to cooperate with restaurant from Poland / Łódź which calls Shamo. Covid-19 thwarted a lot of ambitions plans in gastronomy sector. Simillar situation was with Shamo.

To appreciate solid partners, suppliers and customers we proposed to create 50 bottles limited edition of alcohol GIN under Shamo restaurant brand. To make circle around company little bit stronger in those strange times.

Name of the restaurant – Shamo in japan language means combat hen. That was our main elements with the label which we came up with. Illustration was made by Maciek Polak – tallented person with skills in drawing. A lot of nice realizations in the past with effects in small size and big scale like murals. His lines work closely with Shamo brand identity. Maciek was right person on the right place.

We propose simple and short name of the GIN. It will be of course FIRE. Nice word describe bad situation in restaurant sector. We moved forward with the logotype of the word “FIRE”. From first line to the last We created a custom font to reflect the brand’s personality. Maintaining harmony in the typography with modern and simple look. We took a lot of inspiration from japan language and letters to create our own style but in the same time communicate own unique character. That was our mission.

To better show actual situation we add two sides of the label. Inside bottle, we have the hen on fire which symbolize bad times. But on the front, the hen is running out to safety, this symbol should give power to the people and a hope for a better times.