Fitzroy Waters- From the depth of the sea



Design: Sarah Reibbitt
Location: United Kingdom
Project Type: Student Project
School: University of Central Lancashire
Tutor: Pete Thompson
Packaging Contents: Purified sea water
Packaging Substrate / Materials: Glass bottle, plastic, aluminium

Fitzroy Waters, named after the creator of the shipping forcast Robert fitzroy, source the highest quality of British sea water from the different regions of the original shipping forecast.

Our premium waters are distinctive to their location and type of sea water, using a process called thermal distillation to remove the salt and create calm purified waters for you.

Our bottles are packaged in a sleek cylindrical glass bottle, replicating the Storm glass created by Robert Fitzroy. Whilst wanting to celebrate Roberts Fitzroy creations, we aim to protect our waters, by using re-usable materials to reduce the amount of plastic in seas today.

With a collectable Bouy inside to distinguish the location/type of water, being an iconic part of our brand.

What’s Unique?
Being Inspired by the fresh taste of premium purified sea water, the bottles are packaged in a clear glass bottle with minimal graphics to showcase the plastic bouy bopping inside the bottle. With the relevant location being presented on the lid top, to identify where the water is being sourced.

Each bouy correlates to its own meaning, with the use of colour to represent whether the location is a navigational channel, a danger zone or a safe region.