Yuan Fu Dao Tian

Posted on

Derrick Lin


Design: Fengqiao Design
Location: China
Project Type: Produced
Client: Yuan Fu Dao Tian
Product Launch Location: China
Packaging Contents: Rice
Packaging Substrate / Materials: Paper box
Printing Process: UV

It is located in Yongan Village, Dabie Mountain, Huangmei County, Hubei Province. It is surrounded by mountains on three sides away from the city. This is the place away from the smoke, beautiful scenery, birds ‘twitter and fragrance of flowers, egrets dancing.

Yongan Reservoir is just that Chinese feng shui said that “the storage of wind and water” treasure coincides with the so-called good mountains, good water, and good food!

What’s Unique?
In the Ammie series of rice packaging, the local natural environment of Yongan Reservoir in Dabie Mountain is used as an illustration element. Egrets are the main visual guide associated with the mountain, mountain spring, mountain villa, and other visual elements. Clarifying Ami’s core concept of “symbiosis with waterfowl and resonance with nature”.

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