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Design: Muskan Surana
Location: India
Project Type: Concept
Packaging Contents: Lego Bricks
Packaging Substrate / Materials: Plastic
Printing Process: Plastic

Lego Classic Brick Series is a renowned toy experience that helps the child, building their imaginations, but the packaging is yet missing out on its purpose.

Creativity needs a huge canvas and diverse tools to reflect, but that requires space and zero restrictions. Users face difficulty in organizing & storing, Picking Up, Carrying, locating Brick Separator, baseplate storage. Certain factors were considered and worked upon to achieve the new packaging.

Creative Displays- 790 bricks, 6 baseplates, all detach and attach using snap technology. On the go Playstations- For ease of use while seated and easy to locate separators. Dozer- Multipurpose, dozing device replaced with packaging features. The sticker has replaced kappa and has component details, how to use and other important information through creative and attractive graphic illustrations.