Belarus Minsk

Creative director: Arman Auzhanov
Location: Belarus / Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle, Holographic Foil

A futuristic “space” design using innovations was created to strengthen the brand’s position in the area of modern technologies and support the product UTP (a cap with unique filtration).

The unusual throat of a specially designed bottle looks as a whole with the InCap Fresher cap, visually enlarges it, being harmoniously inscribed to shaping lines. Debossing “HI-TEC FILTER” on the rim supports the cap as well. The gradual curves of the bottle’s shoulders and sides look in harmony with the label and create an ergonomic shape convenient for keeping in the hand.

Design appeals for technological innovation. The personalized (what means protected) texture of holographic embossing creates the effect of a kinegram. The black oval with Bulbash logo looks like a spinning galaxy with flickering flashes, it echoes the pulsing effect expanding from the sticker that has the form of a holographic lens. Label lines that are built on arcs increase dynamics. The trending black color makes the product more masculine and status.