Design: Catherine Muldoon
Location: United Kingdom
Project Type: Concept
Packaging Contents: CBD Flavoured Milkshake
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
Blending flavoured milk with CBD moves it from a child’s treat to hippy happy shakes for grown-ups! Moo Out is a fun twist to classic milkshake flavours infused with CBD. CBD oil is the non-psychoactive extract from the cannabis plant; containing potential anti-anxiety and anti-inflammatory properties which inspired the brand Moo Out. The well-established sweet flavours of vanilla, strawberry and chocolate milkshakes counteract the CBD’s distinct bitter flavour allowing the taste buds to cool down and chill out with the cow! Each flavour uses a colour coordinated hippy styled cow to give an identity to each sweet taste and a stand out shelf presence.
External branding has a festival vibe that cultivates authentic experiences for millennials. The psychedelic style associated with Moo Out filters into social media, merchandise and even branded VW camper vans visiting outdoor live events.
Each shake is a nostalgia trip to the 1960s. The transparent glass bottle shape and the vibrant imagery gives a funky aesthetic, whilst creating a modern brand for a new experience and era of milkshakes. Tapping into a multitude of influences including pop art, comic book illustrations and festival media, led to developing a bedazzling and playful visual language.