Special One

Design: Gosha Chubukin
Location: Russia
Project Type: Student Project
School: HSE Art and design School
Tutor: Leonid Slavin
Packaging Contents: Soda
Packaging Substrate / Materials: Aluminium

Special One soda is a social project dedicated to reduce the stigma of mental disorders among young people. Five tastes correspond to the five most common personality disorders, whose features are shown using graphic metaphors on the front of the can. For example, the cherry taste has information about dissociative disorder, known for multiple personalities inside one person. Banana taste tells you about people with bipolar-affective disorder, which constantly experience mood swings from mania to depression. On the back of the can you can read general information about the disease and find out the first symptoms. The packaging also has augmented reality — if you point the camera at the front side of the can, an animation will show you an interesting fact about the disease. At the click of a button, you can take a test for the first signs of a personality disorder. The aim of the project is to raise awareness of young people about their mental health and make this topic less taboo.