Agency: IDEW MEDIA BELARUS
Creative Director: Kanstantsin Perlamutser
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Vitamins
Packaging Substrate / Materials: Polypropylene
Printing Process: Flexography
Analysis of competitors showed that in order to stand out from the competition it is necessary to move away from the usual pharmacy-drug style. The essence of the visual image – juicy fruit, flight dynamics, bright palette. The center of the composition is the name of flavor and an illustrative food block against a pulsating background.
“Today to be healthy is fashionable, accessible and not boring. Familiar to everyone, traditional images are a thing of the past. Trivial solutions are ineffective. Vitamins today are not only useful, but also fun, bright and tasty,” summed up Kanstantsin Perlamutser, IDEW MEDIA.
The design concept is adapted into the entire line with the help of color differentiation and illustration block.