Equestrian Brand—PEYCHIA

Design: HELLO OCEAN
Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Home ware, alcohol
Packaging Substrate / Materials: Paper, cardboard, glass

Since ancient times, horses have a special and close relationship with human beirngs.

The training and use of horses have a profound impact on all aspects of human life,so horses occupy an irreplaceable placein the socialprocess. They are far-reaching. brave, docile and fast. They are not only the main driving force of agriculturalproduction, transportation and military activities, but also enrich people’s entertainment life and artistic creation, leavingus precious cultural heritage.

Brand target consumer groups: young, fashionable, energetic, social elite, horse lovers, with certain economic foundation.