Agency: ABC DESIGN COMMUNICATION
Art Director: Kornilios Nikolaidis
Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Carton box
Printing Process: Screen printing, Foil stamping
Frezyderm created the Diamond cosmetic series, for the needs of the mature womens’ skin. Specially designed natural diamond crystals boost its action. The aesthetic approach needed to be luxurious. The logo containing the diamond with its details, as well as the silver elements combined with the black material fulfill the product’s promise. The diamond accompanies the packaging, visually and metaphorically: precious stone, full od values that symbolize eternity, happiness, desire, glow, faith. And the diamond as a circle completes the protection and becomes a symbol of perfection. Black and grey colors, that are the diamonds edges, as well as the white with silver complete the precious packaging that holds inside the secret formula!