Malaysia Chocolate Gift

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Design: Caitlin Choo
Location: Malaysia
Project Type: Student Project
School: The One Academy
Tutor: Ong Chung Ping
Packaging Contents: Chocolate Truffle
Packaging Substrate / Materials: Paper, Tracing Paper
Printing Process: Digital Printing

A rebranding project for a local Malaysian chocolate product that portrays the essence of Malaysia for tourists and visitors to bring back home and a part of Malaysia as well. The concept of this packaging is to make a stackable chocolate packaging which is inspired by a tiffin carrier as tiffin carrier’s functionality is to protect food and to store food which can be easily stored and display on the shelf.

These chocolates are handmade chocolates that has a twist of Malaysian flavours into it. The idea here is to create patterns that reflects each of the flavour.

  • Lokal Kakao: mimic the cocoa pod texture
  • Teh Tarik: the froth & bubbles of the tea
  • Salted Gula Melaka: the shape of the Gula Melaka
  • Limit Edition box: nature plants