Agency: Studio Metis
Creative Director: Vahid Khezrian
Illustartion: Nazanin Hedayati
Location: Iran
Project Type: Produced
Client: Maya Chocolate
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Maya is a newly established brand that operates products such as: bar chocolate, dark chocolate, chocolate drinks, etc. Also, the use of the most modern production and packaging machines has made this company different and with a lot of power to enter the big market.

Maya started her first product with dark chocolate. And displaying it in the product showcase was very important. Trust in Metis design team made it very important for us. The first product to hit the market was important to everyone, both the Metis design team and Maya.

Our product market was different countries, this is what made us encounter a sea of ideas at the beginning of the project. We had many challenges to find our own way. But in the end, the hand-drawing and the idea of a painter’s brain came to fruition.

The three countries of Egypt, Iran and India was an important reason that connect the elements – civilization. Yes, civilization made us use these 3 countries. For us, the sales market of these three countries was very important, so we had to engage the audience with the elements of civilization. Combining these elements was a very difficult challenge that the designers and idea makers did well.

In the first stage, the idea came on paper, we planned all the elements separately to have an attractive combination and to be able to execute the feeling of that civilization well on paper. In the second stage, the digital work started and the elements became vectors – now it was time to add the photomenipulation design technique that increases the packing power. In the final stage, professional pagination made the product information side attractive on the packaging.