Noori : Rural menstrual underwear

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Design: Raageshwari Kandaswamy
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakre
Packaging Contents: Menstrual Underwear
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Lakhs of girls and women have to walk a couple of kilometers for their basic needs like fetching water, schools, latrine, etc. The women who live far away from cities cant buy menstrual pads regularly and hence choose to use dirty rags and clothes that cause infections.

Women who travel to reach far destinations daily need a way to wear menstrual products that don’t leak and leave stains. How much ever the flow be, a woman has to change the menstrual pad every 3-4 hours which is not possible for them as they do not have accessibility to clean toilets on the way.

Noori is a menstrual underwear brand. Noori means light in Urdu, with the idea of making their lives reach the brightest light. Since then, Noori aims to grow from roofs to grounds of all villages in North India, creating comfortable products for menstrual hygiene, all designed to brighten the rural world of India. They stay intact for twelve hours and the underwear is reusable. Our products are eco-friendly and made in India at a very affordable cost.

Our mission is to encourage rural women to go out confidently and not turn back to check stains. Our goal is to let the women walk out confidently.

What’s Unique?
1. Cost-friendly reusable menstrual pads with various absorbencies made in India
2. Educative tips that let females feel confident during menstruation and not scared of menstrual myths in rural India.
3. Reusable packaging so females can store reusable underwear or even store jewels in it.