Primo Aperitivo



Design: Creative Affairs
Location: United Kingdom
Project Type: Produced
Client: Primo Aperitivo
Product Launch Location: United Kingdom
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass bottle
Printing Process: Embossing, Screen printing

Primo Aperitivo, the one, the first. A new brand that represents the archetype of the Italian Aperitivo culture. “L’Essenza Italiana” in its most elemental nature. A mix of design, luxury, sophistication & “bitter” intensity. La Dolce Vita encapsulated, with the distinctive style of the “Italian Finesse”, in a set of three sublime products of ready-made cocktails: Negroni, Americano & Sbagliato.

What’s Unique?
The design of the bottle stands out for its originality, using a unique size of 500ml, thought for five servings. With glass embossing details, it is personalised with a special blue color application taking half of the shape of the bottle, and with screen printed graphics, it leaves a transparent space at the bottom-half to see through the liquid.