Bonagosto

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Global

Design: André Doro
Location: Brazil
Project Type: Produced
Client: Bonagosto
Product Launch Location: Brazil
Packaging Contents: Candy and Jelly
Packaging Substrate / Materials: Glass Jar
Printing Process: Offset printing

Bonagosto specializes in handcrafted delicacies for all who seek a gastronomic experience worthy of the gods. For this project a complete visual identity and all the packaging of the brand’s products was developed.

Traditional recipes, prepared by hand in copper pots, in a thorough process that can take up to 9 hours. The result? A simply divine handmade delicacy! A real gift from the gods!

This is Bonagosto, a Brazilian company located in the city of Suzano, São Paulo, specializing in artisanal delicacies for everyone looking for a gastronomic experience worthy of the gods.

According to Greco-Roman mythology, ambrosia and the nectar of the gods have the power to bring the flavor of life’s good memories. This is the purpose of Bonagosto, which, inspired by this myth, offers us simple mortals a simply divine handmade delicacy!

The symbol of the brand was developed seeking to represent the figure of a “God” holding a bronze pot with the nectar of the gods.

The main typography of the brand, as well as the graphics of its morphological code, is inspired by the ancient Greco-Roman inscriptions. In turn, the color palette adopted originates from the brand’s delicacies (ambrosia, cocada, pumpkin jam and dulce de leche).

The new brand and packaging has exceeded the company’s expectations, and has been widely accepted in the market, so much so that the company is already looking to expand its variety of products.