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Design: Alina Vasileva
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Paley Oksana, Yevgeny Razumov
Packaging Contents: Powder pesticide for plants protection
Packaging Substrate / Materials: Foil

Highly hazardous chemical compounds are used to protect indoor plants from insect pests. There is a problem of storage in easily damaged packaging, as well as the danger of accidental use by children due to readable images in the photographic part of the packaging design.

The series includes five types of packaging of powdered pesticides from different types of pests, each package has its own characteristic graphics and color differentiation.

The target audience – amateur gardening enthusiasts who are aged 20 to 35 years born in the era of gadgets, actively use the benefits of the modern information world, monitor new trends and use life hacks to facilitate life. This is a resident of the city who needs to maintain the state of the resource at a high rate of life and growing plants is a necessary and sufficient occupation for this.