Design: Swear Words
Project Type: Produced
Client: Gym Snack Bar
Product Launch Location: Australia
Packaging Contents: Protein Bar
Packaging Substrate / Materials: Paper, plastic
Not everyone has the inclination to go to the gym, but a lot of us want to snack better without chomping on celery. Enter Gym, a low calorie protein bar promising a delicious guilt-free snack. We saw an opportunity to be playful and represent health without being boring. Our design solution is a curvy and energetic brand and packaging that visually contradicts fitness stereotypes.