Posted on

Derrick Lin


Design: Özhan Yurtseven
Location: Turkey
Project Type: Concept
Packaging Contents: Chocolate cream
Packaging Substrate / Materials: Jar
Printing Process: Flexography

Maji is a kind of chocolate cream made from a mixture of tahini and molasses. The logo created for Maji is based on simple and consistent geometric forms. The continuity of these forms reveals the originality of the brand identity. The simplicity of the logo, which is analyzed in a typographical language, also manifests itself in packaging designs. In addition, the patterns on the logotype ensured the continuity of the identity.

Presenting its experience of more than a century to the consumer with modern interpretations, Maji carried the tahini-molasses flavor into a glass jar. The tahini-molasses mixture produced by Maji completely natural and without additives will be a healthy option, especially for children’s nutrition. Maji, which does not use any additives in its products and gives importance to completely naturalness, presents the tahini and molasses mixture that appeals to all ages from 7 to 70, this time combining it with the health of the glass.

The tahini-molasses mixture, which is jarred by processing the products taken from the field in the facilities with the latest technology, is very rich in vitamins and minerals. The tahini-molasses mixture, which contains vitamins E, C and B, does not contain bad cholesterol and gluten. The tahini-molasses mixture, which can be safely consumed by people of all ages, including cholesterol and celiac patients, and people with different dietary habits, will be a healthy option, especially in the balanced diet of children. The tahini-molasses, which is offered to consumers in 350 gram glass jars, is offered for sale at Maji Stores, all chain markets and the internet.