Paradise Ice Cream

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Design: Ahmed Ayman Abdel Alim Nagi
Location: Egypt
Project Type: Student Project
School: October University for Modern Sciences and Arts ( MSA University)
Tutor: DR/ Ahmed Mohamed Attia
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Wet-Strength Paperboard , plastic
Printing Process: Digital Printing, screen printing

Paradise is one of the sub-brands of Nestlé Ice Cream Egypt and froneri company. Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favorites, and we are present in 191 countries around the world. nestle are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest.

Good food brings us together. Good food also respects our planet and protects resources for future generations. At Nestlé, we constantly explore and push the boundaries of what is possible with foods, beverages, and nutritional health solutions to enhance quality of life and contribute to a healthier future. We focus our energy and resources where unlocking the power of food can make the greatest difference to the lives of people and pets, protect and enhance the environment, and generate significant value for our shareholders and stakeholders alike.

Changing the packaging of paradise ice cream to minimalism approach ,so the concept is based on the simplicity in design and how to show of the product with simplest approach in addition to reach the minimalist step in design to achieve.

The project is based on to achieve minimalism approach and simplicity through design in addition to makes improvement in the materials used in addition to implement minimalist approach without losing the brand’s identity of the brand. I started planning the project by reducing the unnecessary elements found in the old packaging ,and changing the artwork of the pack to minimal design in addition to using a good Wet-Strength Paperboard material to protect the pack. Finally the new digital printing system technique that improves the pack from the old printing system.