Design: Leonardo Recalcati
Project Type: Produced
Client: Azienda Agricola Grillo
Product Launch Location: Global
Packaging Contents: sparkling wines
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Dry relief, Screen printing, Foil stamping
The new line of Rapinzeri sparkling wines is characterized by two white wines and a rosé, the design of the labels develops on one of the elements of the iconography that represents the company, the flower, a decorative motif present in the pointed arch of the portal and in the windows of the castle. The effervescence of the wines is expressed in the texture it composes, staggered and discontinuous in the alternation of this element, now rendered with a very accentuated dry relief, now with a shimmering colored foil. The name of the line, RABZIR, is embellished by the opaque silk-screen relief processing, enclosed in the large, dry-embossed flowers. The paper, barriered, tactile, material and natural, accentuates both enhancements.