Agency: Prompt Design
Executive Creative Director: Somchana Kangwarnjit
Creative Director: Rutthawitch Akkachairin
Structure Design Director: Jirawat Namwong
3D Designer: Teerathanyapak Lueng-Ubon
Retoucher: Thiyada Akarasinakul
Retoucher: Pantipa Pummuang
Location: Thailand
Project Type: Produced
Client: Newcharoen Pharmaceutical L.P.
Product Launch Location: Thailand
Packaging Contents: Calcium tablets
Packaging Substrate / Materials: HDPE
Printing Process: Gravure Printing

B.O.Cal Supplement’s Packaging Perfectly Mimics The Anatomy Of The Spine

The briefing: Design of packaging that will convey information of its benefit to the consumers with no worries or doubts.

Our design for BO Cal – dietary supplement has to demonstrate its quality as well as friendly look and feel package. The bottle with a bone shape is designed to communicate its convincing result to which the product has an effect to. Additionally the bottle is so designed that it can be connected together to form a spine like structured column to convey its benefit and help promote sales.

The logo details the minimal symbolic spine bone anatomy connection of dots and letters being arranged as the S-curve.