Design: Zarifgraphic
Location: Iran
Project Type: Produced
Product Launch Location: Global
Client: Kalili
Packaging Contents: Saffron
Packaging Substrate / Materials: Paper

Iran supplies 90% of the world’s real saffron. And not just ordinary saffron. This country produces the highest quality saffron literally.

That’s right. Iran has the most and the best saffron globally, which is why original Persian saffron represents quality more than anything.

So with this mindset, our team started working on the Super-Negin Kalili Saffron Design project. As always began with research. We dived deep into the Persian culture and history. More specifically, we looked for elements symbolizing ancient original Iranian identity. as a result, we came up with a few ancient famous elements to represent this originality:

  1. Patterns of the famous Persian rug – since Persian rugs are known for their richness and exciting designs, we elegantly used those patterns in the background of our packaging.
  2. Persian tiles design on the packaging sides, we showed off Persian tilling art with beautiful colors and used famous drawn patterns to represent royalty and authority.
  3. Relative poetry – for this Khalili packaging, we used a poem by the famous Persian poet called Rumi. The Persian language is known to be the most poetic language in the world, and we wanted to use that kind of value to speak of product. so used this verse of poem on the right part of the packaging front

We used purple for the logo and product description to symbolize saffron flowers and introduce the brand identity. This hard box packaging is placed in a handbag with the same design and is a suitable gift for friends and families.