Agency: Harcus Design
Designer: Amanda Asplund
Creative Director: Annette Harcus
Photographer: Stephen Clarke
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
The koru (Māori for ‘loop or coil’) is a spiral shape based on the appearance of a new unfurling silver fern frond. It is an integral symbol in Māori art where it symbolises new life, growth, strength and peace. Its shape conveys the idea of perpetual movement, while the inner coil suggests returning to the point of origin.
Besides the koru, this magical spiral shape repeats across nature as seen in the Nautilus shell or the curl of a gecko lizard’s tail. We have presented these natural icons across this range of flagship New Zealand varietal wines — with high level embossing on cotton stock.