Derrick Lin


Designer: Jũ Đậu Hũ
Creative Designer: Dentsu Redder
Location: Vietnam
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Bau Da wine is a famous specialty of Bau Da village in the central province of Binh Dinh. This wine is entirely made by hand, the most attractive aspect of Bau Da wine is on a moonlit night to enjoy wine and recitals.

The name of Bau Da originated from Cu Lam village’s Bau Da in An Nhon district’s Nhon Loc commune, 22km from Quy Nhon city. This wine is entirely made by hand. It is said that Bau Da wine makes drinkers have sensations of fire and ice. As a matter of fact, get a drop of wine on your skin, and you will get a chilly feeling. Pour this wine from a height to hear the marvelous sound of wine splashing. Then let the glass of wine spread its fragrance through the atmosphere for a moment before sipping it and feeling it foam around the mouth.

Locals say that northern and southern tourists treated to Bau Da wine have said it is better than Johnny Walker brandy. It is made of newly-harvested rice grains and special water, which make it transparent, and then distilled with straw and husk-fired heat. However, the most attractive aspect of Bau Da wine is that intimate friends prefer to sit cross-legged on the floor on a moonlit night to both enjoy wine and recitals. If tourists in Vietnam Travel have a chance to visit Binh Dinh province, you should try Bau Da wine on a moonlit night. it is very interesting!

The concept is based on the feeling of the characters, and illustration that makes the Rượu B�u Đá look impressive and move the high level.