Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Bread
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing, Screen printing

Hope to build a brand vision system that is flexible and warm. Enjoying fresh bread is like taking a bite of the warm sun.

The visual concept of brand identity originates from the fermentation dough, bread, and the rising sun. It is hoped that the image of warmth, sunshine, and freshly baked bread can be intuitively conveyed to consumers.

So in the end, the logo was decided to be a simple geometric figure, like the dough being fermented and the rising sun, just like the bread dough being fermented, it is alive and changes shape with different packaging design carriers.