U Leaf Tea

Design: M Kalim
Location: Bangladesh
Project Type: Produced
Client: Uleaf Enterprise Ltd.
Product Launch Location: Global
Packaging Contents: Tea, Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexograph

Introduction
U Leaf Tea is one of the most beloved Banglades Tea brands, It has been ranked among the top 100 local Bangladesh brands for the year 2017, and became “The House of Quality Tea.” Uleaf Tea continued to develop and diversify its products over the years to satisfy all needs and tastes. Its leading packaging has also topped the market shelves and “Points of Sale” across the Kingdom. Today, Uleaf Tea has a variety of carefully selected Tea from around the world to be introduced into the regional markets.

Target
Our vision to renew the brand by highlighting the most influential elements in Saudi culture. I chose to highlight the Falcon and Tea branch, thereby creating a marque that hinted to the past but also provided a platform for the company going forward.

Challenge
The challenge is how can I make a turning point for Uleaf Tea customers, which is to make them feel the real change of product in terms of Bangla identity and spirit.