Designer: Alexandra Necula
Photographer: Ciprian Kis
Location: Romania
Project Type: Produced
Client: Kaplias
Product Launch Location: Romania
Packaging Contents: Art Prints
Packaging Substrate / Materials: Recycled Cardboard Tubes and boxes
Printing Process: Offset Printing

Kaplias is a Romanian brand passionate about art prints, interior design, and everything home decor. They collaborate with local photographers, artists, designers, and illustrators to transpose their work into beautiful, high-quality art prints for your home. Keywords that describe their signature style are rustic, artsy, modern, minimal, with strong Scandinavian influences.

We designed a brand identity system with their artistic style and brand values in mind, such as love for all things natural and hand-crafted, as well as their passion for nordic interior design. The customized logotype beautifully complements the packaging illustration and the earthy color palette matched perfectly their cardboard-focused packaging which is eco-friendly, recyclable, made from 100% recycled paper, and printed with non-toxic inks.