Agency: The Creative Union
Senior Designer & Illustrator: Liza Siqueira
Creative Director: Anis Bengiuma
Executive Creative Director: Stefanos Efstathiou
Photographer: Abi Green
Project Type: Produced
Client: Qinwan Premium Dates
Product Launch Location: Qatar
Packaging Contents: Granola and Dates
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing, plus foil stamping and die-cut
Our client, Qinwan Premium Dates, is the market leader in its sector in Qatar. This is due to their incredible tasting dates, their variety of flavour combinations, exquisite packaging, and the dedication of its team to always deliver the highest standard of dates and customer care. The granola product is one of many delicious products by Qinwan. Combining the delightful taste and health benefits of its dates with two varieties of granola, using the highest quality of ingredients. Old fashioned oats, premium medjool dates, almonds, sunflower and pumpkin seeds, with the addition of coconut flakes in the one of the two boxes.
Qinwan approached us to create packaging that looks nutritious, fresh and fun. We had created a brand illustration style that is prominent on its dates box packaging, and continued in a similar vein for the granola packaging, illustrating key ingredients in a very appealing way. Along with the attractive colour palette of the illustrations, we used Qinwan’s signature gold foil stamping, which adds that little premium touch, along with a die-cut so that the granola is visible. Who wouldn’t want to wake up to a box of this gorgeous premium date granola!
The window in the middle of the box is a lovely touch, giving the customer the chance to see the product.