Derrick Lin


Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Bobo Milk Tea
Packaging Substrate / Materials: Glass bottle, Plastic, Aluminium, Wood, Paper

Brand background founded in 2005 xiang piao food co., LTD., create Chinese cup milk tea category, in the new historical period, xiang piao will “do the best Chinese milk tea, create Chinese first brand” as the mission, strive to achieve strategy, mechanism, culture and ability, achieve production scale, scientific management, market globalization, in line with the “integrity, win-win” business philosophy, then show the charm of xiang piao brand. Customers need to be able to identify the “Xiangpiao” brand, add new design language, and retain the visual characteristics of the brand “smile arc”.The new product takes the broken cow milk tea as the new product positioning. The visual setting is considered from the aspects of illustration, font, icon and color collocation, presenting the fashionable, young and trendy visual language to consumers.