Agency: Estúdio Beever
Designer: João Scotta
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset
Hernandez Brewing Co. is a Brazilian craft brewery that brings in its essence the Hernandez family, its culture, and its Mexican roots. For that reason we seek inspiration in the nature of the Mexican deserts and in the cultural and archeological artifacts of the Mesoamerican peoples for all the creative work.
The brand and packaging project was developed for the final Challenge of the course Rotulando.
The concept! To design the brand, we were inspired by the characteristic cactus of the Mexican desert flora, and chose to work with geometric shapes in reference to the ancient constructions of the many native civilizations that lived in the territory of present-day Mexico, especially the archaeological site of Paquimé (Casas Grandes) in the north of the country.