Design: Zhenya Zhuk
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Packaging Contents: Japan Knifes
Packaging Substrate / Materials: Paper and plastic box

KI-YA! is an idiom, an interpretation of the KIAI cry in karate. So the children shout, parodying blows and waving their arms and legs. Adults also play games and cooking is part of them.

When you come to the kitchen, you are calm. You take a deep breath through your nose. The eyes look ahead. There are carrots on the cutting board. You look at her, she looks at you. Your cheekbones contract and your eyebrows drop down, giving your look a stern tone. You take out your brilliantly sharpened knife from the stand. Swinging a sharp blade over his head. You’re shouting KI-Ya! and you deliver crushing blows to the body of a young carrot.

The enemy is defeated. The soup is ready. Bon Appetit!

The brand encourages not only to buy KI-YA knives, but also to play cooking. KI-YA also urges not to take cooking too seriously. Win over adults who don’t like to cook, perhaps this is the only chance to see that it is not difficult at all.

Knives for real ninjas!