Nova, a standard Industrial Company Located In Egypt since 1977, needed to redesign logo and the complete company’s visual identity. Also, to develop a new identity system to speak loudly with their existence in the market plus their own value, vision & mission.
Pencil Designs took the chance and helped rebranding the complete company’s visual identity. And we developed a new brand system that could convey the brand’s personality and resonate with its audience. Also the new packaging design that our team created feels fresh and is somewhat rooted back to the original labels to avoid confusion with loyal customers.