Gene Portnoy

Pooch: A pet wipes brand concept. The pet industry has reached over 100 billion in the last few years. That’s a lot of pet products & even more paws & booty’s to wipe. In order to stand out, WORK AND COMPANY created a brand that, focus’s on the simple solution of dogs wanting to sniff & smell good. Using a bold & colorful iconic language and the simple idea that dogs can’t help but sniff each other.

Pooch ‘s natural pet towelettes help keep your pet’s paws clean and are perfect for a quick wipedown, keeping your POOCH looking and smelling great.  Available in “NEW PET SMELL ” COTTON SOCKS“ or the spicy “BITCH PLEASE” scent.