SANG is the pride & joy of a first-generation Vietnamese-American, Lan Pham; whose mission is to share her favorite flavors of Vietnam in modern and convenient ways. After fleeing her home country as a young child with her family of 8, Lan grew up in Southern California where she juggled her newfound American life with the traditions and, of course, flavors of her native country at home. SANG is her way of bringing these flavors to a modern American consumer. The new brand’s first product is a ready-to-drink Vietnamese Coffee with special options for vegans and black coffee drinkers.
A bold and vibrant visual brand was designed to communicate the joyful spirit of Lan and here native culture. The packaging pulls from a rich, saturated palette and leans on simplicity to create more ‘pop’.