About the project
Wines of TM Villa Krim have been on the market since 2012. The key to the success of Villa Krim wines is the careful selection of grape seedlings of the best varieties, which have excellent taste and technical characteristics. The vineyards are located in the mountain valleys, where there are about 300 sunny days a year.
Villa Krim are exclusive blended and bright varietal wines. Their recipes were developed with the participation of European winemakers who managed to find a special approach and style when creating wines.
To create a label and cap design for a classic line, taking into account the change in bottle design, while maintaining the main elements and brand recognition.
TM Villa Krim is a product of high stable quality at an affordable price, with a wide range of wines for every taste, with exclusive names and original European design.
The brand has been produced since 2012 and has won its audience. The client’s request was to update the image of the products in order to be on trend and look modern and sophisticated.
The brand was clearly visible on the shelf thanks to the large V in which the name was inscribed. This style distinguished the wine from other Old World wines. The current design as a whole looked good, but rather ordinary. Our task was to add exclusivity and chic to the brand.
Using our «Growth Platform» methodology, which is aimed at finding brand positioning hypotheses, we have identified the most promising positioning territories – Personality and Pleasure.
The brand is aimed at a female audience who wants to enjoy wine and wants the choice of drink to emphasize her style and impeccable taste.
We strengthened the accents that were already in the current design by increasing the letter V and the brand name. And also picked up interesting fonts that add sophistication and gloss. Color accents highlight the type of wine and slightly dilute the strict laconic style, bringing a touch of playfulness.
In its price category, among such competitors as Inkerman, Koblevo, Koktebel, Shabo, Bolgrad, Villa Krim looks extraordinary and stylish.
Villa Krim wine is an essential attribute of lunch and dinner, which will complement and reveal the taste of dishes.