Perfecta

Perfecta: Packaging & Branding Design Project

Challenge: Perfecta, super-premium grade dog food re-launch for a new formula. For these formulas, they were inspired by the idea – Fresh from Farm to Bowl -. Made from natural, fresh, high quality, hygienic, non-allergic ingredients and non-artificial. With carefully selected direct, high-quality protein sources – fresh beef from KU Beef, fresh chicken from a high-quality farm by Betrago and high-quality ingredients such as Brown rice, Carrots, Pumpkins, and Ginkgo leaf extract. Quality guarantee for all ingredients with traceability for a source. Consumers can scan for traces by QR Code on packaging by the way they also can know more about each formula easily.

Idea: We believe that the selected ingredient should have the best preparation. The main idea is how we prepare food before cooking. We would like to tell how we carefully and detail selected a fresh ingredient to pass the best pet food to owners and their pets. We divide each formula by using the shape of the board and cutting each piece of meat. Selected farm picture to remind naturally made ingredients on marble background to create a super-premium feel. Divide each formula by popular breeds and each flavor by colours that consumers are able to see by long distance.