Danone-owned Mizone, China’s leading vitamin water brand, has launched the world’s first-ever “Carbon Smart” concept bottle. Scandinavian consumer brand agency Everland helped conceptualise and visualise the story of Mizone’s pursuit for cleaner skies and a better environment.
Excessive carbon is building up in our atmosphere. Using cutting-edge technology, Danone-owned Mizone and LanzaTech is providing a solution. They capture CO2, recycle and convert it into fuel and chemicals via fermentation, using the material for the world’s first-ever “Carbon Smart” concept bottle. The result is that for each Carbon Smart bottle produced, 6g of carbon is recycled.
Mizone worked with Scandinavian consumer brand agency Everland and Concept & Product Designer Jonas Lundin on a bottle design that would tell the story of Mizone’s commitment to a better environment and the fascinating technological accomplishment behind this bottle.
A Bottle of Cloudy Design
Mizone and Everland explored various ways of communicating the concept and technology. Together, they dived into the theme of capturing air, using objects like skies, balloons, inflatable objects, blow-ups, wrappings etc. Ultimately, they arrived at a simplified design, using the captured sky in the gradient.
Depending on the amount of CO2 captured, the outlook changes on each bottle. This variation gives uniqueness to every bottle and creates a greater impact on the shelves.
The familiar rounded shapes of the Mizone brand are kept, while the graphic elements, the embossing and the cloudy gradients are perfectly balanced to achieve symmetry. It is a way of communicating harmony and nature’s recycling system.
“We pushed a lot of boundaries to create an interesting design solution. A gradient look combined with the iconic cloud-shaped Mizone bottle conveys the story of carbon capture in a really cool way”, adds Carl Larsson, Creative Director & Partner at Everland.
One More Step as Mizone Reach for the Sky
This new Mizone launch is another example of the company’s ambition to seek out innovative environmental solutions.
The company has fully introduced a circular design. Since 2004, Mizone bottles have been reduced in weight by about 30% to reduce the use of plastics effectively. From 2021, all Mizone products come with bottles made of 100% recyclable materials to fully support the development of the circular economy.