NAT by NATURER | Packaging

NAT by NATURER | Packaging

There are plenty of fine options that most contemporary men, who enjoy a high standard of living, can choose from to suit their taste. That’s why NAT wants to create a high-class product, both in appearance and in quality. Here, their requirement is a luxurious packaging for men’s shower gel.

We approached the target consumer and found out that they are very careful when choosing shower gels which come in direct contact with their skin. They also wonder whether those shower gels are suitable for their sports and activities. Hence, choosing shower gel is as fussy as choosing wine. Brand, scent, design are also considered.

Therefore, we decided to use a packaging design inspired by wine packaging to bring novelty and sophistication that is perfect for our high-class consumers.