Packaging is very important in the category of protection, storage and hygienic transportation of goods and plays an important and key role in the marketing of those goods.
Nowadays, due to the increase of companies and factories to produce all kinds of goods and products, the competition between them has also increased in the same proportion, and among them, product packaging is considered one of the factors of creating competition, because it is a powerful tool for selling goods. Therefore, most factories spend a lot of time, money and effort on designing and packaging their products.
Perhaps most manufacturers are of the opinion that the product itself and its gift are more important than the packaging, while the packaging can play a very important role in the success or failure of selling a product. The purpose of product packaging is to protect against possible damage and show a quality appearance. Product packaging not only protects the product during transportation from the producer to the consumer, but also prevents it from being damaged even on the store shelves, and directly promotes the product without the need for someone else.
Product design and packaging should be different according to customers’ taste, age, gender, etc
Different packaging with different materials and different designs are used for different goods. In some packages, such as metal cans or cardboard packages, the contents inside the package are not clear and the buyer cannot see the desired materials.
The only way to attract the attention of consumers to use a product and buy it is to use attractive packaging. Creating attractive packaging for a product with special features such as colors related to the product, creating packaging that fits the application of the product, designing a suitable packaging form for the product and how to put it on the shelf, cost-effectiveness of the packaging, etc. .. .
The art of packaging design can be considered one of the most sensitive branches of applied graphics, because consumer and producer satisfaction should be considered by the designer along with the scientific principles of design. The art of packaging design has permeated people’s daily lives.
In designing the packaging of a product, you should pay attention to two important points: 1- The artistic and creative aspect of its design. 2- Having creative packaging makes your brand last in the mind of the audience for years, and this durability increases the commercial credibility of your brand. to be It also guarantees sales and increases the number of customers.
Another sub-branch of applied graphic art is packaging graphic design, which can also be considered for advertising purposes. Packaging design using art, science and technology simultaneously displays an impact in front of the critical eyes of Iranian people. People who have very diverse tastes. For this reason, along with attention to aesthetic elements, the practical aspect of graphic art is placed as the goal of creating a work.
Creativity in packaging attracts and attracts the attention of the audience. It also guarantees sales and customer acquisition. One of the most important sales factors in commercial markets is attention to design and packaging.
The creative design of a product makes your product attract the audience’s attention at the first glance among the shelves of a store, and after purchase, your product and its packaging stay at home for weeks or months.
Colors each have specific meanings, concepts and feelings, and the perception of colors varies from person to person or even from culture to culture. In addition to creating beauty in packaging, color can also convey certain meanings and concepts. Also, color can be effective in brand advertising and color can be used to make the brand last in the audience’s mind. Using colors and creating a sense of satisfaction and positivity in the consumer is called harmony
Using the right color scheme for packaging makes your product have high value and credibility and increases your sales efficiency. The colors in a package can express issues such as the content of the product itself, shape, smell, fragrance, etc.
This design was made to the order of the manufacturers of vegetable bites, in this packaging, the simplified and linear shape of the product is to show the taste of the product, and also the use of orange background color is to make the type of product tangible.
The use of soft and curved fonts in the design of this product is also used to show the softness and edibleness of the product and to show its deliciousness. Another thing to pay attention to is the use of a green circle in the design, which creates a sense of naturalness and health in the product. This packaging was designed by Azadeh Momeni Sani with 4 years of specialized experience in packaging design.