ChewChill: Branding & Packaging Design
Challenge: ChewChill dog treats are gaining popularity due to their all-natural goodness, but their current branding doesn’t quite bark the excitement. We need the brand to convey the sheer delight of treat time, making the packaging not just informative but also a delightful experience for all dog lovers.
Idea: We’ve revamped ChewChill with user-friendly packaging. Dog breed illustrations show portion sizes, colorful bands highlight ingredients, and a playful “Umm! Yummy” speech bubble adds fun. The transparent back reveals tasty treats. “ChewChill” conveys the joy of chewing, and “Love in Every Bite” emphasizes the love in each treat. It’s straightforward, fun, and delicious for both dogs and owners.