Adventure food OMNOM

OMNOM is the first Ukrainian energy bar, made by travelers for travelers. The bar has a compact size and doesn’t crumble while transporting.

Energy bars OMNOM are natural, healthy, and valuable “Snickers” without sugar for people who love active sports and adventures, and take their health seriously.

Target audience: travelers, climbers, mountain, bicycle and water tourists, skiers, snowboarders, autotourists, shooters, fishermen, hunters, runners, sportsmen, and all who love active sports.

Solution: On every trip, it’s nice to have a friend with you, who would always support your craziest ideas. This though inspired me to create a friend for trips and extreme sports, a bear, who loves awesome drive and delicious food. OMNOM bar is a guide for extreme sports. Every taste corresponds to a particular kind of active sport, where our bear serves as a perfect companion. Names of the tastes represent thematic slang. In this way, we highlight that the bars are created for those who love extreme sports.

Curator’s Insight: OMNOM doesn’t just want to be another snack; it wants to be your best buddy for all the wild adventures you embark on. That’s why ofdesign introduced a friendly bear mascot, who loves the adrenaline and, of course, delicious food! This bear becomes your guide, a symbol of camaraderie on your journey, and it makes you feel like you’re not alone out there. The packaging and branding create an emotional connection, making OMNOM more than just a snack—it’s a trusted and fun-loving friend, ready to accompany you on all your epic escapades.