Caffenio Packaging and Merchandising

A whole brand experience made just for coffee lovers

Caffenio has been steadily growing for over 15 years, innovating the way customers enjoy more than just a cup of coffee in its drive-thru coffee shops.

The packaging was inspired by the natural life cycle in which Mexican coffee beans are transformed. Also, Viernes Agency created the “Love for coffee, one click away from you” creative concept, which was packed full of brand new merchandise designed by the art department of Viernes Agency.

The new merch created for the tienda.caffenio.com online store was refreshing, eye-catching, and always evolving through the different seasons across the year. Some of these products were special limited coffee blends, apparel articles, cups and thermos for coffee, personal accessories, selfcare products, and more.

The result was nothing but a huge success. Customers rapidly began to flock to the online store to acquire their favorite articles from it with just a few clicks in a smooth user experience designed by the new born digital commerce department inside Caffenio. This way, Viernes Agency and Caffenio transformed loyal customers into brand ambassadors, who proudly rocked the new merchandise every day, hauling even more customers towards the online store and their coffee shops.