Deep Sea Salt Packaging

Crafting Distinction – Deep Sea’s Voyage to Reimagining Salt

In the boundless world of culinary treasures, Deep Sea’s Fleur de Sel emerges as a true gem. With a distinctive extraction process, this 100% pure ocean salt is derived from the sea’s foam on calm, windless days, making it a rare and gourmet delicacy. Deep Sea’s salt is not only a seasoning; it’s a testament to the clearness and depth of the ocean.

The challenge with Deep Sea was to create an identity that not only honored the brand’s legacy but also conveyed the exquisite nature of Fleur de Sel. Viernes aimed to craft a visual narrative that echoed the sea’s serenity, the salt’s purity, and the brand’s passion.

Inspired by the sea’s tranquility and the salt’s natural elegance, the creative team at Viernes set sail on an exploration of design possibilities. Trying to capture the essence of Deep Sea in visual elements, exploring color palettes, typography, and symbolism that would resonate with the brand’s admirers.

Every element of the brand’s visual identity, from the logo design to packaging details, was crafted with precision and care to evoke the essence of the ocean’s calmness and purity.