Ode To Gaia

Redefining a French Luxury Patisserie Brand that is plant-based

Ode to Gaia is India’s 1st luxury plant-based patisserie started in 2019 from inside a garage. Naimita, founder of Ode To Gaia wanted to build OTG as a decadent, conscious, and plant-based brand that does right by Gaia- the earth.

We collaborated with Naimita to establish a strong foundation for the brand that conveys what the brand stands for and can be extended across different platforms while leaving a strong impression. It was important to break the myth that plant-based desserts aren’t as delicious as regular ones.

The G from the Gaia is what keeps the brand grounded yet adds that flair and sophistication to it. We wanted the brand to be known for why it was started. The founder’s values, ethos, and dedication to the earth- her ode to Gaia is her patisserie. The letter G we used had a lot of character and the flair that the brand needed. We wanted the packaging to be fun, simple, sophisticated yet memorable.

Ode To Gaia was built to be loud, sassy yet premium that sparks a conversation.