Dizzybomb

In this edition of Curator’s Insight, we are eager to delve into the world of Dizzybomb by CH_LAB Design Studio.

Dizzybomb, established in Shanghai in 2020, directs its focus towards providing unique wearing experiences for modern women and men. Nowadays, the demand for clothing has evolved beyond “practicability and wearability.” The need to “please oneself” is increasingly emphasized by consumers. As a “small” part of the clothing field, socks are gradually becoming a noteworthy and important supporting role in modern fashion wear.

Transitioning seamlessly to Dizzybomb’s philosophy, socks transcend being just a dispensable accessory. They become a webbing that connects interesting life and aesthetic taste. “Knowing and appreciating, moving with joy” encapsulates the core concept of the Dizzybomb brand. Here, “identification” serves as the central concept, with “eyes” extracted as the visual element.

Reorganizing this design results in a highly recognizable brand symbol. The moving eyes symbolize the attitude of continuing to explore the new self, aligning perfectly with the brand’s concept of always appreciating and pleasing oneself. The visual presentation extends across different sections of the brand, forming a cohesive system.

Dizzybomb’s product line, rich and diverse, necessitates an online visual presentation that considers the overall unity of the brand. Breaking down the brand’s online store into modules and combining brand colors, symbols, and various content sections ensures that the focus remains on the products. This further reflects the Dizzybomb brand’s visual characteristics.

Agency: CH_LAB Design Studio
Creative Director: Meng Jiayang
Design Director: Meng Jiayang
Designer: Wang Zhiheng, Chen Wei，Wang Zhihong，Xu Wenyang
Photographer: RedPeach