CHHABRA – Flavour Drops

We worked with CHHABRA to create a striking new range of flavour drops.

Our brief was to create a bold new brand and packaging design which would appeal to a younger demographic – steering clear of the usual ingredient cliches.

We created a bold new brand and packaging design for CHHABRA defying category norms for real shelf and e-commerce standout.

Using striking Black against individual pastel SKU colours, the packaging design looks minimal and collectible, encouraging the purchase of the full range of products whilst appealing to a younger demographic who may not have been drawn to the flavour category previously.