Don’t Worry Get Cooking

Daria from Don’t Worry Get Cooking approached us to help her craft a brand and packaging design for her new authentic Italian meal kit delivery offering.

We wanted to set Don’t Worry Get Cooking apart, from the fierce competition in meal kits. We championed Daria’s authenticity as a solo Italian chef, bringing the comforting food she loves to homes across the UK.

A comforting and reassuring identity was created for Don’t Worry Get Cooking – with a focus on ease of communication, cooking enjoyment and the personal touch that goes into each meal kit. We added layers of the brand story through jar label designs, cooking instructions, and even a personalised cooking playlist.