Zinda – Taste Life

Zinda’s healthier world cuisine-inspired wraps approached us for a full rebrand and new packaging range.

Inspired by the unique world food proposition of each SKU – we created a range of patterns and graphic devices to signal a real taste experience for consumers choosing Zinda’s. Competing in grocery food-to-go and meal deal – it was crucial to gain shelf standout against own label and sandwiches, and also explain the proposition to the consumer quickly and clearly.

We crafted a range of brand-led copy, which helped consumers understand the healthier proposition of Zinda’s – and the benefits to them in choosing this over an own-label wrap.

“A Lighter, Healthier & more Fulfilling Tortilla”
“Our signature Zinda’s Airwraps pack a punch – see side of pack to see what makes us so special”
“Hand-Made with Love”