Bare, your true nature.

Bare. A new H&B brand for the Philippine market. The project consisted in creating a name, brand identity, packaging design, and communication strategy following a key trend on inclusivity and naturalness.

Your true nature. More than a brand, Bare is a personal statement on empowering people to embrace naturalness and being positive about themselves.

Bare is a new gender-neutral Health & Beauty brand created for Landers, a wholesale retailer in the Philippine market. The brief was focused on the idea of having a boutique brand that could be found in any specialised H&B store in the world, but in this case, it was developed for a wholesale retail chain.

Bare is all about being ourselves, stripped from any artificial layer. The idea of getting bare naked, the simplicity and the absence of gender-marked solutions gives birth to a brand that reflects comfort and brightness.

By using soft tones and a very visible brand logotype on the pack, the visual identity of Bare is simple yet impactful.

The logotype is bold and delicate at the same time. It is used as a statement and not only as a brand name. It features a final point at the end of the word “bare.” so that it is understood as an affirmative sentence. This dot changes color depending on the product’s fragrance, being the focal point for the product descriptor on the front of the label.

Each label uses only three colors maximum, permitting to keep printing costs low, and contributing to the branding simplicity.

Bare embraces new trends such as inclusivity, gender neutrality, and eco-consciousness. These concerns are present in the label design, package design regarding materials and usability, in the products’ formulas, and brand communication.