East West Tea

Design: tds
Project Type: Produced, Commercial Work
Client: American Wave UK Ltd
Location: United States
Packaging Contents: Tea
Packaging Substrate / Materials: Paper

The new packaging for tea should be radically different from competitors, attract attention with its original idea and leave a positive impression, such a task was expressed by the client.

It was decided to make an illustration on the front side of the box with the product, we decided to focus on the illustrations of birds, each of which has its own spotted color of feathers and a beautiful graceful silhouette , but something was missing, it was decided to Supplement the images of birds with clothes, shoes, accessories, so that each character got The packaging is not overloaded with graphic elements, the emphasis is on the character and the text of the name of the tea. On the front side there is a small window, through which you can see the product, visually assess its quality. Since the design uses non-standard elements for tea packaging, the window should facilitate the perception of the buyer and reveal the product.

Modern design, illustrated by the artist, gives the impression of exclusivity, because the collection of tea is handmade. This image of tea will emphasize the packaging on the shelf and add positive emotions on the kitchen table.